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Chevrolet Sonic Digital Efforts Help Drive Early Sales

Posted on February 1st, 2012 by Dealer in News

DETROIT ? The all-new Chevrolet Sonic is building a digital reputation and a legion of fans by bungee jumping, sky diving and successfully completing a skateboard-style kick flip. The one thing missing in its first six months on sale ? traditional TV advertising.

That ends Sunday during Super Bowl XLVI when "Sonic Anthem" chronicles what the subcompact has been up to while posting month-to-month sales increases and rising to the upper echelon of subcompact sales leaders.

Sonic, the only subcompact made in America, more than doubled the sales in January of the January 2011 sales for the vehicle it replaced.

"The Sonic is a great new addition to the Chevrolet line-up and we are encouraged by the steady increase in sales that we are seeing each month," said Alan Batey, vice president, Chevrolet Sales and Service. "In addition to the early sales momentum of the Sonic, the rest of the Chevrolet passenger cars are building on the tremendous sales success of last year posting stronger than expected numbers in the first month of the New Year."

The first phase of Sonic marketing  focused on reaching younger consumers through  jaw-dropping stunts like the Sonic sky dive, and the skateboard-style kick flip ? a 360-degree rotation in mid-air ? successfully executed by MTV-reality and action sports-star Rob Dyrdek.

Digital efforts like The Game of Firsts where Chevrolet challenges the public to do something first, post it to letsdothis.com, and get people to love it, for a chance to win a new Sonic.  Sonic has nearly 300,000 "likes" on its Facebook fan page, more than any other vehicle in the segment.

"The launch of the Sonic is allowing the Chevrolet brand to engage with consumers on a more personal level," said Chris Perry, vice president, Chevrolet Marketing and Strategy.  "Focusing our early efforts on the digital space gave us the freedom to attempt some of our own firsts and establish a solid presence for the new Sonic nameplate."

The next phase of the Sonic launch includes several advertisements that will begin airing Sunday during the telecast of Super Bowl XLVI. Sonic Anthem features footage of the Sonic stunts as well as footage of the Sonic making its first music video with the band OK GO.

The Sonic, delivers 40 mpg highway with class-leading acceleration when paired with the 1.4L Turbo and six-speed manual transmission. The Sonic is offered in two body styles: a four-door sedan and a five-door hatchback. Each is designed to deliver outstanding rear-seat roominess and cargo space.

Sonic is built at the General Motors Orion Assembly Center in Michigan, which received a $545-million investment in upgrades and retooling and helped restore approximately 1,000 jobs in the  Detroit area.

To learn more about the all-new Sonic, visit the Chevy Sonic Facebook page; follow on Twitter at @ChevyLife or check out letsdothis.com.

Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, doing business in more than 140 countries and selling more than 4 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design and high quality. More information on Chevrolet models can be found at www.chevrolet.com

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How to Use a GM Card Rebate


Using a GM Card rebate is easy at participating General Motors dealers. The GM Card program allows cardholders to redeem reward points earned on all purchases toward the purchase, lease or finance of a new vehicle. The GM Card offers a 3 percent cash back offer on purchases when redeemed toward a new General Motors vehicle. In most cases, the GM Card rebate can be combined with other special pricing sales and other rebates that are available. Most vehicles have a redemption allowance, which is the maximum amount in GM Card points that can be redeemed toward a purchase.

Instructions                             

    • 1     Verify your earnings. This can be done online at GMCard.com, or you can call the toll-free number on the back of your card. Remember that you may not be able to redeem the full amount of your earnings on a purchase, even if you choose a qualifying GM vehicle. Check with a local dealership or visit the GM Card: Redemption Allowances link below to verify the current limit on your model of choice.

    • 2     Find the right vehicle. Once you visit dealerships and find the right vehicle, it is time to apply your GM Card rebate. Mention that you have a GM Card before you start negotiating. This will allow the salesperson to review redemption allowances with you and provide the most accurate quote. Before quoting you a price, the dealership will either ask you about your approximate earnings, or they may use the GM Card application on the GM dealer portal to check your earnings. After this, the dealership will provide a price quote that includes your GM Card rebate earnings.

    • 3   Complete GM Card authorization paperwork. After you agree to purchase a vehicle from a dealership, they will ask to make a copy of your credit card and driver's license. GM Card requires that these documents are held by the dealership in a secure office for audit purposes, as GM aims to eliminate fraud in the rebate program. After this, the salesperson will print an authorization form that details the dollar amount of the earnings to be applied to the sale. You will be asked to sign this form, and the dealership will use this authorization to be reimbursed for the rebate amount by GM's rebate office.



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Camaro ZL1 Returns

 Rediscover high-performance at the 2011 Chicago Auto Show.


The momentum of Auto Show Season continues to build as Chevrolet prepares for another stunning reveal at the 2011 Chicago Auto Show, February 9-20, 2011.

In 1969 Camaro was pushed to the outer reaches of its potential with the ZL1 ? a limited release with only 69 vehicles made. The name represents the most power and rarity in Camaro's legacy.

Well, you might want to hold onto your seat because history is about to repeat itself and be a whole lot sweeter the second time around.


The 2012 Camaro ZL1 is reborn and revealing for the first time in Chicago. Chevrolet has preserved the ZL1 persona of power but reimagined its details and precision for the 21st Century with additions such as a 6.2L Supercharged all-aluminum V-8, Magnetic Selective Ride Control, and downforce-inducing aerodynamics. To fully appreciate ZL1, you need a road course, the twistier the better.

Camaro ZL1 has evolved?designed and engineered to be the ultimate in power, precision and handling in high-performance sport vehicles. Did you hear that? That's the sound of Chevrolet raising the bar again.

Camaro ZL1 will be moving fast when it's unleashed on the roads in 2012, so you better get a good look while it's standing still at the Chicago Auto Show. And while you're there, check out the other Chevrolet vehicles that have been leaving auto show audiences across the country in awe like the all-new Chevrolet Volt2. And be one of the first to see the all-new Chevrolet Sonic before it releases fall 2011.

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News and Events

Chevrolet Sonic Digital Efforts Help Drive Early Sales
Posted on February 1st, 2012 by Dealer in News DETROIT ? The all-new Chevrolet Sonic is building a ...
How to Use a GM Card Rebate
Using a GM Card rebate is easy at participating General Motors dealers. The GM Card program allows ...
Camaro ZL1 Returns
2011 Chicago Auto Show. The momentum of Auto Show Season continues to build as Chevrolet prepares ...
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